A trade mark is one of the most valuable business assets a company or individual can own. In South Africa, a trade mark protects the identity of a brand, such as its name, logo, slogan, symbol, or even a unique
The History of the Madrid Protocol Explained in Simple Terms The Madrid Protocol is an international agreement that makes it much easier for businesses and inventors to protect their trade marks in multiple countries. Instead of filing separate trade mark
Originally created to help users easily locate computers and people on the Internet, domain names have evolved into important business identifiers. This development has brought them into conflict with traditional systems of trade and business names that are protected by
South African trademark laws can apply to domain names, provided that the domain name is a registered trade mark. Registering a domain name as a trade mark is possible but can be complex. Domain names that are similar to existing
Trade marks refer to a name, logo or slogan. A trade mark identifies the services or goods of one entity and distinguishes it from another. A logo is a distinctive picture or symbol. A brand name or company name is a
Do not mistake the registration of a company with registering a trade mark. It is possible to register a company in South Africa without registering its trade mark. It is recommended that you also register the trade mark for the
Domain names, like trade marks, are assets to any business and it is thus essential to have a domain name strategy in place. Protecting a domain name is important to protect the company brand. A domain name is registered in
International Trade mark Search websites for Europe, U.S, Australia, ARIPO, China and South Africa. To avoid infringing on someone else’s trade mark registration, you need to search for similar trade marks that have already been registered, but there is no single
Trade mark registration is done to ensure that the products for which registrations are completed are uniquely marked and distinguishable from that of competitors. The benefits of trade mark registration outweigh the waiting period and any costs involved. For one, trade
Ralph Lauren Polo and South African Polo are two different brands owned by two different companies and they are not affiliated with each other. The Ralph Lauren brand is an international brand by an American designer and the South African Polo brand is
