A trade mark is one of the most valuable business assets a company or individual can own. In South Africa, a trade mark protects the identity of a brand, such as its name, logo, slogan, symbol, or even a unique
Trade marks refer to a name, logo or slogan. A trade mark identifies the services or goods of one entity and distinguishes it from another. A logo is a distinctive picture or symbol. A brand name or company name is a
Trade mark registration is done to ensure that the products for which registrations are completed are uniquely marked and distinguishable from that of competitors. The benefits of trade mark registration outweigh the waiting period and any costs involved. For one, trade
