A trade mark is one of the most valuable business assets a company or individual can own. In South Africa, a trade mark protects the identity of a brand, such as its name, logo, slogan, symbol, or even a unique
It is one of the most important rules in patent law. In simple terms, it means that an invention must be completely new anywhere in the world before it can be protected by a patent. If the invention has already
The History of the Madrid Protocol Explained in Simple Terms The Madrid Protocol is an international agreement that makes it much easier for businesses and inventors to protect their trade marks in multiple countries. Instead of filing separate trade mark
As a writer, you will want to retain the benefits of owning the copyright to your work. However, if you plan to have your work published, you will need to enter into copyright and publishing agreements with the publisher. For
In general, any original work created by a qualified person is eligible for copyright protection in South Africa. Originality means that the work must be the result of the author’s own creativity and labour. A qualified person is defined as
Do not mistake the registration of a company with registering a trade mark. It is possible to register a company in South Africa without registering its trade mark. It is recommended that you also register the trade mark for the
